Here are some Design elements that would make a website unique and publishable.
1: Unique Font Type
Sites like Ubuntu has its own unique and recognizable font. This helps consumers to be able to immediately identify them from their competitors. It would also help the company to establish its own brand in the long run. When creating the fonts, it is important that they are easy for your visitors to read; because chances are, if your text are too complex, they are probably going to skip it.
2: Minimalistic look
A minimal design focuses on a website’s content. It allows visitors to get right to the point by putting emphasis on the content over other design features. A simple look also helps to generate a lot of white spaces which is the key feature to keep the attention where you want it. Complicated designs can sometimes cause the user to spend more time looking for the intended content in the ‘overloaded’ website and possibly missing out on them completely.
Websites like Wista uses a minimalistic look to help the user to focus on its content. A Simple design can also aid in making your website look clean and slick.
3: Large, Responsive Images
Displaying large product images and making them responsive makes for a good user experience. Large product images help to highlight the different features of the product in a more effective way and keeps the visitor thinking about the product with the visuals. Most people would skim through large amount of text, but with the large product images, they are more likely to get a better idea of the different product features.
Responsive images are important for viewers coming from different devices. They conform to any screen size whether you are viewing from mobile phones, tablet or desktop. This means you are able to view the full image clearly without scrolling up and down or left to right. Visitors can get the same experience no matter what device they are coming from and it is extremely important because more and more people are using mobile phones to find out information about different companies on the go.
4: Colour Scheme
Different colours communicate differently, thus when designing a website, it is crucial that the colours used are complementary to the product or services you are selling. For example, if you are selling children toys, you would most likely use a background colour that is soft or pastel to complement the bright and colourful toys (product images) on your website. This would not divert the attention of the viewers from the products you are selling.
Contrast can also be the key to drawing attention. In website building, you would want the viewers to look at what you want them to; so for instance, a website which main theme is blue, an orange button would stand out and draws the user to it no matter in the middle of the page or at the side. This would be best applied to a call to action button, which is an entire element on its own. Therefore it is very important to carefully consider the colours used when building a website.
As more and more websites are pouring all over the place, it is essential to keep your design unique and user friendly. Information should be easily obtainable and never more then 2 – 3 clicks away. There are more then 10 design elements you can consider and pick from, these 4 are the ones that I think are critical when building a brand.
Thank you for reading.
Sprung, R. (2014). The 7 Elements of Modern Web Design.
The Smashing Editorial (2011). Web Design Elements: Examples and Best Practices.
Chandler, M. (2014). 3 Necessary Elements of a Great Website Design.